PACKAGING IS OUR BUSINESS
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Individuals looking to research their packaging requirements on the internet may or may not use a site dedicated to packaging.
However, almost ALL individuals WILL use a
SEARCH ENGINE KEYWORD SEARCH SITE
such as Yahoo,Google, AOL, MSN Network, etc......
Why is this important in our model...??As an example, suppose your company is a manufacturer of "labeling equipment".......
If a SALES LEAD (YOUR FUTURE CUSTOMER) requires "labeling equipment", this individual will almost always "search keywords" on the major search engines and input the keywords such as "labeling" or "labeling equipment".
This search will NOT lead the individual to a B2B site, because most B2B sites will NOT be that category specific. B2B sites are attracting members interested in "packaging", but not necessarily "labeling equipment".
Most B2B sites WILL generate traffic for individuals looking for PACKAGING PRODUCTS, but these sites will at the same time LOSE traffic for
CATEGORY SPECIFIC SEARCHES.OUR PACKAGING PORTAL SITE WILL ATTRACT VISITORS SEARCHING FOR
CATEGORY SPECIFIC PRODUCTS AND SERVICES.OUR SITE WILL "NOT" SPECIFICALLY TARGET INDIVIDUALS LOOKING FOR A PACKAGING DIRECTORY, ALTHOUGH OUR CUSTOMERS SEARCHING FOR DIRECTORIES WILL FIND US AS WELL.
THESE POTENTIAL CUSTOMERS DO NOT WANT TO FILL IN FORMS AND MEMBERSHIPS TO B2B SITES. THEY WANT INFORMATION , AND PRICING.PACKAGING PORTAL, has developed, along with our member companies, a sound method that will generate traffic from keyword internet searches.
We are optimizing "each and every page" on this site to be search engine friendly.
The bottom line....... more opportunity for customers to purchase from member companies.