Here is a good example of how to complete the SALES PITCH field.
Of course each business is different so please use your own judgment.

Specialize in selling promotions, print and electronic media within the cable/broadcast/telecom/internet fields. Deep, solid (20 year) relationships within this community, and a clear understanding of the broadband, overall media (audience targeted) marketplace/arena. Very fluent with customer's product lines in the the service provider network marketplace (Software, hardware, as well as content and ad supported models) providing easy transfer of sales skill-set over to other tangible types of selling. We are based in Northern NJ, and would prefer to remain independent contractors for a firm interested in our services. Our strengths in executing a project or selling a program, are under-promising and over-delivering. We live by this credo.